New Markets for Lamb in Europe

New Markets for Lamb in Europe
September 14, 2021 0 Comments

Lamb is an immensely popular food in Europe, but the last few years have been challenging for this business market. Numerous sales points, especially in the catering trade, collapsed, which required creativity from the producers. But at the same time, producers of lamb benefited from Great Britain’s exit from the European community. Surprisingly, new markets opened up in the big cities so that the farmers have gotten through the economic crisis well so far.

Sheep farmers managed to make a virtue out of necessity, they sought and found new markets. Instead of delivering directly to the catering industry, they started looking for new customers. New business ventures were available for meat farmers in the big cities, for example. Organic butchers replaced the restaurants and in turn decided to do business with lamb producers. So, the farmers bypassed their usual delivery routines, which is great since they could no longer sell many sheep and lambs to restaurants before Easter, for example. The typical sales market disappeared from one day to the next, but the need for high-quality lamb was still there.

From Restaurants to Organic Markets

Instead of relying on restaurants, numerous producers turned their attention to other sources of income, as I mentioned previously. They sought contact with organic butchers and health food stores, which started buying directly from the producer and have since become loyal regular customers. Another positive is that organic butchers supply numerous sales outlets in Germany too, so this contact opened possibilities with new customers for multiple farmers and sheep meat cooperatives.

Exports from the UK Have Collapsed

Having sales points outside of your region is also necessary because many farmers in Europe are struggling with tough competition from New Zealand. This will continue to exist, but another competitor has not been present. Especially now British lamb has been hit hard by the UK’s exit and English farmers face numerous hurdles, such as tough customs regulations, which make it difficult for them to bring their products to the continent. Meanwhile, European farmers benefit from this.

Seized Opportunities

Since the separation of the United Kingdom and the EU, you rarely find lamb from Scotland and Wales on the continent. What annoys British farmers, however, pleases those in the EU since this is a huge new opportunity for the European farmers. They now have the chance to prove that their meat meets the highest quality standards.

So far, they have been able to take advantage of this opportunity. The demand for local meat has risen sharply in all countries. That also applies to the market for live lambs. All these developments have so far meant that European lamb producers have gotten through the economic crisis well too. They managed to react flexibly to the latest products and discovered new sales markets for themselves.

Seized Opportunities
Seized Opportunities

The large grocery chain Spar has become another critical partner. For some time now, the giant retailer has been increasingly focusing on lamb and is promoting these products intensively. That has led to significant increases in sales that the producers serve, and it also creates security and a perspective for the lamb farmers. The meat comes from the region and no longer has long delivery routes behind it. Consumers also appreciate this and are satisfied with it more than ever.